19 thoughts for unfiltered marketin

It's just people, people [thought 19]

In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.

Focus on the Story [thought 18]

It’s easy to think that digital is all about the touchpoints. But it’s the story that makes your content shine.

An uneven flow [thought 16]

In a perfect world, your brand and your consumers would be in a perfect loop of flowing communication. The reality is a bit different.

Be unplanned [thought 14]

It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...

Don't hide [thought 13]

I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.

Listen up! [thought 12]

The darkened ‘behind-the-glass’ viewing room for focus groups are always revealing, especially when it comes to people who are critical of o

Don't be a doormat [thought 11]

No one ever sat back in their chair and sighed “I wish I could get a million more opinions.” Today almost everyone has the permission and...

Be outstanding [thought 9]

When the stakes are high, it’s all too easy to do the same thing as you've always done.

Don't forget what you know [thought 8]

Whether it is marketing in a digital world or simply diving into your own marketing experience, trust yourself and your knowledge.

Everyone is your audience [thought 7]

Your brand is a series of individual conversations with everyone, not only your target audience.

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Campaigns are useless [thought h]

Out-trust (don't outsmart) [thought g]

It's the end of the branding as we know it* [thought f]

Start understanding data (stop scrooging it) [thought e]

With great tech comes great responsibility [thought d]

Silo thinking is dead. Long live silo's. [thought c]

It's the Story Stupid (not the data) [thought b]

Beta Rules! [thought a]

It's just people, people [thought 19]

Focus on the Story [thought 18]