It's just people, people [thought 19]
In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.
Focus on the Story [thought 18]
It’s easy to think that digital is all about the touchpoints. But it’s the story that makes your content shine.
An uneven flow [thought 16]
In a perfect world, your brand and your consumers would be in a perfect loop of flowing communication. The reality is a bit different.
Be unplanned [thought 14]
It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...
Don't hide [thought 13]
I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.
Listen up! [thought 12]
The darkened ‘behind-the-glass’ viewing room for focus groups are always revealing, especially when it comes to people who are critical of o
Don't be a doormat [thought 11]
No one ever sat back in their chair and sighed “I wish I could get a million more opinions.” Today almost everyone has the permission and...
Be outstanding [thought 9]
When the stakes are high, it’s all too easy to do the same thing as you've always done.
Don't forget what you know [thought 8]
Whether it is marketing in a digital world or simply diving into your own marketing experience, trust yourself and your knowledge.
Everyone is your audience [thought 7]
Your brand is a series of individual conversations with everyone, not only your target audience.