
![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_682,h_453,fp_0.50_0.50,q_90,enc_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.webp)
It's just people, people [thought 19]
In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.

![Focus on the Story [thought 18]](https://static.wixstatic.com/media/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.webp)
Focus on the Story [thought 18]
It’s easy to think that digital is all about the touchpoints. But it’s the story that makes your content shine.

![An uneven flow [thought 16]](https://static.wixstatic.com/media/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.webp)
An uneven flow [thought 16]
In a perfect world, your brand and your consumers would be in a perfect loop of flowing communication. The reality is a bit different.

![Be unplanned [thought 14]](https://static.wixstatic.com/media/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.webp)
Be unplanned [thought 14]
It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...

![Don't hide [thought 13]](https://static.wixstatic.com/media/801219_93848753d6db4d6eb26e56197052d2de~mv2.jpg/v1/fill/w_682,h_524,fp_0.50_0.50,q_90,enc_auto/801219_93848753d6db4d6eb26e56197052d2de~mv2.webp)
Don't hide [thought 13]
I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.

![Listen up! [thought 12]](https://static.wixstatic.com/media/801219_c7fc3e65846f43e5aa07f2ed34a48037~mv2_d_5878_3919_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_c7fc3e65846f43e5aa07f2ed34a48037~mv2_d_5878_3919_s_4_2.webp)
Listen up! [thought 12]
The darkened ‘behind-the-glass’ viewing room for focus groups are always revealing, especially when it comes to people who are critical of o

![Don't be a doormat [thought 11]](https://static.wixstatic.com/media/801219_f779f2fb311a458887ad071a5768f9c5~mv2_d_4896_3010_s_4_2.jpg/v1/fill/w_682,h_419,fp_0.50_0.50,q_90,enc_auto/801219_f779f2fb311a458887ad071a5768f9c5~mv2_d_4896_3010_s_4_2.webp)
Don't be a doormat [thought 11]
No one ever sat back in their chair and sighed “I wish I could get a million more opinions.” Today almost everyone has the permission and...

![Be outstanding [thought 9]](https://static.wixstatic.com/media/801219_b86b154dbb7d439d86995d3ce9825045~mv2_d_5724_4000_s_4_2.jpg/v1/fill/w_682,h_477,fp_0.50_0.50,q_90,enc_auto/801219_b86b154dbb7d439d86995d3ce9825045~mv2_d_5724_4000_s_4_2.webp)
Be outstanding [thought 9]
When the stakes are high, it’s all too easy to do the same thing as you've always done.

![Don't forget what you know [thought 8]](https://static.wixstatic.com/media/801219_e0ca9a68fcc848c9a1a024bbdd4ac200~mv2_d_1920_1280_s_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_e0ca9a68fcc848c9a1a024bbdd4ac200~mv2_d_1920_1280_s_2.webp)
Don't forget what you know [thought 8]
Whether it is marketing in a digital world or simply diving into your own marketing experience, trust yourself and your knowledge.

![Everyone is your audience [thought 7]](https://static.wixstatic.com/media/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.jpg/v1/fill/w_682,h_384,fp_0.50_0.50,q_90,enc_auto/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.webp)
Everyone is your audience [thought 7]
Your brand is a series of individual conversations with everyone, not only your target audience.