Your audience is one person [thought 6]
“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place,...
Forget the sauce [thought 5]
Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br
You're so much more than your brand key [thought 4]
Brand keys, organisational onions, triangles and pyramids are an easy target for criticism. Is that fair?