Nofilter | nofilter

It's the end of the branding as we know it* [thought f]

*freely inspired by REM's "It's the end of the world as we know it" Branding makes life easier for people. Once you've been to Leon in...

Silo thinking is dead. Long live silo's. [thought c]

The world is no longer working in silo’s. When I say silo I mean "isolated (one system, process, department, etc.) from others" We even...

It's the Story Stupid (not the data) [thought b]

Everyone talks about tech and data being the most important things right now, whether it is in marketing or startups, that is the main...

It's just people, people [thought 19]

In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.

Nobody's perfect [thought 17]

You might get it wrong, but that’s where some of the best moments lie. Perfection lacks diference.

An uneven flow [thought 16]

In a perfect world, your brand and your consumers would be in a perfect loop of flowing communication. The reality is a bit different.

Be unplanned [thought 14]

It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...

Don't hide [thought 13]

I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.

Don't be a doormat [thought 11]

No one ever sat back in their chair and sighed “I wish I could get a million more opinions.” Today almost everyone has the permission and...

Be outstanding [thought 9]

When the stakes are high, it’s all too easy to do the same thing as you've always done.

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Campaigns are useless [thought h]

Out-trust (don't outsmart) [thought g]

It's the end of the branding as we know it* [thought f]

Start understanding data (stop scrooging it) [thought e]

With great tech comes great responsibility [thought d]

Silo thinking is dead. Long live silo's. [thought c]

It's the Story Stupid (not the data) [thought b]

Beta Rules! [thought a]

It's just people, people [thought 19]

Focus on the Story [thought 18]