Campaigns are useless [thought h]
In our business marcom campaigns are still quite hot. Lots of people are working on what Mark Ritson calls "mimimimimi" in this...
Silo thinking is dead. Long live silo's. [thought c]
The world is no longer working in silo’s. When I say silo I mean "isolated (one system, process, department, etc.) from others" We even...
It's just people, people [thought 19]
In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.