Everyone talks about tech and data being the most important things right now, whether it is in marketing or startups, that is the main focal point. We would argue data is nothing in itself. They are only something once the information is interpreted, once the story is pulled out of it. So stop talking about data and starting understanding what the data is trying to tell you, are there trends? Are there exceptions? Start digging and get the story out of the data, because witho

We've already said it: the age of the big reveal is over (tadaa). Especially when it comes to today’s tech world. And the good thing is: you not only get away with it, people are starting to understand that the real value of experimenting in real life is part of the development process to get it right. But: it’s not playing around, it’s serious business, so you gotta experiment, learn, adapt and repeat (about 100 times). Here's what we all should learn from the tech world: Le