First of all you have know where you sit in the world; second you have to let people know it.

The truth is we’re all feeling our way forward in digital. So how can you keep up?

Great brands are great at creating connection; bringing people and brands together. Digital hasn’t changed that. When done right digital is a brilliant enabler (and can be a curse if done wrong). But to create connection you need to open up, show and share more of yourself, give to get. Don’t be distant. People are looking for realness, character in people, brands and companies. But across the most used photo sharing apps there are over 293 ways to filter. 293 ways to make a