Start understanding data (stop scrooging it) [thought e]
Oh how we looove to collect data; like chipmunks and their nuts: small data, big data, sales data, meta data, consumer data, media data. Some people even brag about how much data they have or have access to.
Really understanding data... not so much.
While when we really dive into data, truly try to understand it and discuss it thoroughly with others we get great insights, the best ideas and the data starts to be alive.
So, stop being data scrooges. Jump in the data and start using it. Start interpreting and more importantly use the data for your benefit. What does it tell you? What doesn’t it tell you? What can you learn? What do you still want to learn?
Start diving into Facebook analytics, Googletrends, look at the data, the charts and start learning from it. Don’t only ask your agencies to tell you what’s in it, don't take data mining organizations word for it!
Do it yourself, at least a couple of times; that way you’ll improve your own knowledge, at the same time creating a better conversation with your advisors, boss, employees, specialists, etc.
Nofilter works with brands and companies to show their true character. We have an unfiltered view on marketing in this day and age.
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