It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to react to requests, proactively react to opportunities, to ride the wave of a trend; and be part of the live conversation. If you don’t, you may miss out on a great opportunity. When you’re communicating keep it fresh. Don’t cut and paste stock replies, empower yourself and your people to speak in an authentic voice that’s undeniably your br

I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.

The darkened ‘behind-the-glass’ viewing room for focus groups are always revealing, especially when it comes to people who are critical of o

No one ever sat back in their chair and sighed “I wish I could get a million more opinions.” Today almost everyone has the permission and opportunity to say exactly what they think and feel. Fake or not. This is great, but you can still take control. You still have that choice. So, don’t be meek and do everything that people want. Stand for what you believe in. Don’t be afraid to have a different view. Be respectful but don’t become a punchbag. Show the world your character!