mei - 2018

Be unplanned [thought 14]

It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...

I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.

The darkened ‘behind-the-glass’ viewing room for focus groups are always revealing, especially when it comes to people who are critical of o

No one ever sat back in their chair and sighed “I wish I could get a million more opinions.” Today almost everyone has the permission and...