
![Campaigns are useless [thought h]](https://static.wixstatic.com/media/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.webp)
Campaigns are useless [thought h]
In our business marcom campaigns are still quite hot. Lots of people are working on what Mark Ritson calls "mimimimimi" in this...

![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_682,h_453,fp_0.50_0.50,q_90,enc_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.webp)
It's just people, people [thought 19]
In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.

![An uneven flow [thought 16]](https://static.wixstatic.com/media/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.webp)
An uneven flow [thought 16]
In a perfect world, your brand and your consumers would be in a perfect loop of flowing communication. The reality is a bit different.

![Don't forget what you know [thought 8]](https://static.wixstatic.com/media/801219_e0ca9a68fcc848c9a1a024bbdd4ac200~mv2_d_1920_1280_s_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_e0ca9a68fcc848c9a1a024bbdd4ac200~mv2_d_1920_1280_s_2.webp)
Don't forget what you know [thought 8]
Whether it is marketing in a digital world or simply diving into your own marketing experience, trust yourself and your knowledge.


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