Be unplanned [thought 14]
It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...
Forget the sauce [thought 5]
Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br
Old School Media Principles ≠ New School Media
Why working with principles in marketing is fine, logical and dangerous.