
![Nobody's perfect [thought 17]](https://static.wixstatic.com/media/801219_3156bbb90ea0411fbf8bbdb95c1c6a01~mv2.jpg/v1/fill/w_682,h_445,fp_0.50_0.50,q_90,enc_auto/801219_3156bbb90ea0411fbf8bbdb95c1c6a01~mv2.webp)
Nobody's perfect [thought 17]
You might get it wrong, but that’s where some of the best moments lie. Perfection lacks diference.

![An uneven flow [thought 16]](https://static.wixstatic.com/media/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.webp)
An uneven flow [thought 16]
In a perfect world, your brand and your consumers would be in a perfect loop of flowing communication. The reality is a bit different.

![Open up [thought 15]](https://static.wixstatic.com/media/801219_3f94ae06dad343aba0b00c1a3b4c141c~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_3f94ae06dad343aba0b00c1a3b4c141c~mv2_d_5616_3744_s_4_2.webp)
Open up [thought 15]
To get people to engage with you, your brand or your challenge, you need to open up, share it, show the unfinished workings. The time of...