Focus on the Story [thought 18]


It’s easy to think that digital is all about the touchpoints, the moments, channels and devices.

But it’s the story that makes your content shine.

It has to be clear, compelling and human.

It has to entertain.

Create the story, then spread it across the whole ecosystem of touchpoints, channels, etc…

Tony Chocolonely engaged the entire country of Holland and its industry, by focusing on the bigger story. The company has completely changed the chocolate category in the Netherlands by launching a brand with the explicit ambition to make chocolate 100% slave free. And has recently leaped across the Atlantic towards the US as well.

[NOFILTER] works with brands to show their true character in this fantastic new digital world. We created a book with our point of view in 19 thoughts on how to do just that. This is the eighteenth one. You'll find the rest on our website or in our book.

Please reach out here to ask questions, comment or give us your ideas.

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