It's just people, people [thought 19]


In the end, marketing is just people talking to people.

It’s like a party where no one quite knows anyone else.

You have to converse, be interesting, useful even, listen, laugh, empathize, resolve if necessary, excite, move and convince.

We love talking to people that are genuine, open and well… human.

Do the same for your brand. Whether it's external or in a company, organization, team.

Just talk, write like you’re talking to another person you like. In a human way. In the end we will have ample conversations with AI and bots in the (near) future, so let's try and keep it human for now.

It’ll get you much further.

Laughing Wookiee lady mask was one of the most watched YouTube clips of all time. What made it so popular? It was someone being utterly open and sharing a proper belly laugh. And what about Dutch etailer Coolblue and its very personal communication (grandma check example).

[NOFILTER] works with brands to show their true character in this fantastic new digital world. We created a book with our point of view in 19 thoughts on how to do just that. This is the ninteenth one. You'll find the rest on our website or in our book.

Please reach out here to ask questions, comment or give us your ideas.

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