
![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_682,h_453,fp_0.50_0.50,q_90,enc_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.webp)
It's just people, people [thought 19]
In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.

![Don't forget what you know [thought 8]](https://static.wixstatic.com/media/801219_e0ca9a68fcc848c9a1a024bbdd4ac200~mv2_d_1920_1280_s_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_e0ca9a68fcc848c9a1a024bbdd4ac200~mv2_d_1920_1280_s_2.webp)
Don't forget what you know [thought 8]
Whether it is marketing in a digital world or simply diving into your own marketing experience, trust yourself and your knowledge.

![You're so much more than your brand key [thought 4]](https://static.wixstatic.com/media/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.jpeg/v1/fill/w_682,h_921,fp_0.50_0.50,q_90,enc_auto/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.webp)
You're so much more than your brand key [thought 4]
Brand keys, organisational onions, triangles and pyramids are an easy target for criticism. Is that fair?