
![Everyone is your audience [thought 7]](https://static.wixstatic.com/media/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.jpg/v1/fill/w_682,h_384,fp_0.50_0.50,q_90,enc_auto/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.webp)
Everyone is your audience [thought 7]
Your brand is a series of individual conversations with everyone, not only your target audience.

![Your audience is one person [thought 6]](https://static.wixstatic.com/media/801219_16a8469e4af44571b71a2e5d645c5884~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_16a8469e4af44571b71a2e5d645c5884~mv2_d_6000_4000_s_4_2.webp)
Your audience is one person [thought 6]
“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place,...
![Forget the sauce [thought 5]](https://static.wixstatic.com/media/801219_b5f14f43546545be8a39caf53f1714cb~mv2.png/v1/fill/w_682,h_435,fp_0.50_0.50,q_95,enc_auto/801219_b5f14f43546545be8a39caf53f1714cb~mv2.webp)
Forget the sauce [thought 5]
Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br

![You're so much more than your brand key [thought 4]](https://static.wixstatic.com/media/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.jpeg/v1/fill/w_682,h_921,fp_0.50_0.50,q_90,enc_auto/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.webp)
You're so much more than your brand key [thought 4]
Brand keys, organisational onions, triangles and pyramids are an easy target for criticism. Is that fair?

![Digital is the shortcut to closeness [thought 3]](https://static.wixstatic.com/media/801219_1f22686852f14387a18f26eebc5a0ff1~mv2_d_2416_2246_s_2.jpg/v1/fill/w_682,h_634,fp_0.50_0.50,q_90,enc_auto/801219_1f22686852f14387a18f26eebc5a0ff1~mv2_d_2416_2246_s_2.webp)
Digital is the shortcut to closeness [thought 3]
Digital has the most amazing power to bring us together.