Your brand is a series of individual conversations with everyone, not only your target audience.

“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theater, it doesn’t exist. In writing, your audience is one single reader.” John Steinbeck Your brand comms should feel like a conversation with someone you know, like and trust. Write with clarity, with the spirit of yourself and your brand close to heart. If you try and write for everyone, it’ll become generic, impersonal and sta

Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br

Brand keys, organisational onions, triangles and pyramids are an easy target for criticism. Is that fair?

Digital has the most amazing power to bring us together.