
![Everyone is your audience [thought 7]](https://static.wixstatic.com/media/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.jpg/v1/fill/w_682,h_384,fp_0.50_0.50,q_90,enc_auto/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.jpg)
Everyone is your audience [thought 7]
Your brand is a series of individual conversations with everyone, not only your target audience.

![Your audience is one person [thought 6]](https://static.wixstatic.com/media/801219_16a8469e4af44571b71a2e5d645c5884~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_16a8469e4af44571b71a2e5d645c5884~mv2_d_6000_4000_s_4_2.jpg)
Your audience is one person [thought 6]
“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theater, it doesn’t exist. In writing, your audience is one single reader.”
John Steinbeck Your brand comms should feel like a conversation with someone you know, like and trust. Write with clarity, with the spirit of yourself and your brand close to heart. If you try and write for everyone, it’ll become generic, impersonal and sta
![Forget the sauce [thought 5]](https://static.wixstatic.com/media/801219_b5f14f43546545be8a39caf53f1714cb~mv2.png/v1/fill/w_682,h_435,fp_0.50_0.50,q_95,enc_auto/801219_b5f14f43546545be8a39caf53f1714cb~mv2.png)
Forget the sauce [thought 5]
Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br

![You're so much more than your brand key [thought 4]](https://static.wixstatic.com/media/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.jpeg/v1/fill/w_682,h_921,fp_0.50_0.50,q_90,enc_auto/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.jpeg)
You're so much more than your brand key [thought 4]
Brand keys, organisational onions, triangles and pyramids are an easy target for criticism. Is that fair?

![Digital is the shortcut to closeness [thought 3]](https://static.wixstatic.com/media/801219_1f22686852f14387a18f26eebc5a0ff1~mv2_d_2416_2246_s_2.jpg/v1/fill/w_682,h_634,fp_0.50_0.50,q_90,enc_auto/801219_1f22686852f14387a18f26eebc5a0ff1~mv2_d_2416_2246_s_2.jpg)
Digital is the shortcut to closeness [thought 3]
Digital has the most amazing power to bring us together.