![Everyone is your audience [thought 7]](https://static.wixstatic.com/media/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.jpg/v1/fill/w_682,h_384,fp_0.50_0.50,q_90,enc_auto/801219_4bc10696678c44dca5b616cdc4b4503f~mv2_d_5472_3078_s_4_2.jpg)
Everyone is your audience [thought 7]
Your brand is a series of individual conversations with everyone, not only your target audience.
![Your audience is one person [thought 6]](https://static.wixstatic.com/media/801219_16a8469e4af44571b71a2e5d645c5884~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_16a8469e4af44571b71a2e5d645c5884~mv2_d_6000_4000_s_4_2.jpg)
Your audience is one person [thought 6]
“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place,...
![Forget the sauce [thought 5]](https://static.wixstatic.com/media/801219_b5f14f43546545be8a39caf53f1714cb~mv2.png/v1/fill/w_682,h_435,fp_0.50_0.50,q_95,enc_auto/801219_b5f14f43546545be8a39caf53f1714cb~mv2.png)
Forget the sauce [thought 5]
Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br
![You're so much more than your brand key [thought 4]](https://static.wixstatic.com/media/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.jpeg/v1/fill/w_682,h_921,fp_0.50_0.50,q_90,enc_auto/801219_18247f72ca6b4a8b9265dd67dd14bbba~mv2_d_4000_5403_s_4_2.jpeg)
You're so much more than your brand key [thought 4]
Brand keys, organisational onions, triangles and pyramids are an easy target for criticism. Is that fair?
![Digital is the shortcut to closeness [thought 3]](https://static.wixstatic.com/media/801219_1f22686852f14387a18f26eebc5a0ff1~mv2_d_2416_2246_s_2.jpg/v1/fill/w_682,h_634,fp_0.50_0.50,q_90,enc_auto/801219_1f22686852f14387a18f26eebc5a0ff1~mv2_d_2416_2246_s_2.jpg)
Digital is the shortcut to closeness [thought 3]
Digital has the most amazing power to bring us together.
![Campaigns are useless [thought h]](https://static.wixstatic.com/media/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg)
![Out-trust (don't outsmart) [thought g]](https://static.wixstatic.com/media/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg)
![It's the end of the branding as we know it* [thought f]](https://static.wixstatic.com/media/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg)
![Start understanding data (stop scrooging it) [thought e]](https://static.wixstatic.com/media/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg)
![With great tech comes great responsibility [thought d]](https://static.wixstatic.com/media/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg)
![Silo thinking is dead. Long live silo's. [thought c]](https://static.wixstatic.com/media/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg/v1/fill/w_38,h_21,fp_0.50_0.50,q_90,enc_auto/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg)
![It's the Story Stupid (not the data) [thought b]](https://static.wixstatic.com/media/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg)
![Beta Rules! [thought a]](https://static.wixstatic.com/media/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg/v1/fill/w_38,h_21,fp_0.50_0.50,q_90,enc_auto/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg)
![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg)
![Focus on the Story [thought 18]](https://static.wixstatic.com/media/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_auto/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg)