Digital is the shortcut to closeness [thought 3]

Digital has the most amazing power to bring us together.

It makes conversation instant. You can talk to a real person, really quick.

If you really invest in your digital channels, give it a human touch-point, not just a webpage, forum or FAQ.

Then your connection with your consumers can be super close. It’s often these interactions that can turn your brand into a superstar in your consumers minds.

Take for instance KLM, which uses AI to filter the relevant questions of millions of consumers in order to make sure you get the right real person on the line to handle the questions personally when needed. 24/7.

We created [NOFILTER] to help brands show their true character in this fantastic new digital world. And we created a book with our point of view in 19 thoughts on how to do just that. This is the third one. In the oncoming months we will publish the others one by one.

Please reach out here to ask questions, comment or give us your ideas.