Campaigns are useless [thought h]
In our business marcom campaigns are still quite hot. Lots of people are working on what Mark Ritson calls "mimimimimi" in this...
Out-trust (don't outsmart) [thought g]
Geek is the new cool, being smart, especially when it comes to tech is very sexy. When WebSummit started in 2009 it was full of geeks...
It's the end of the branding as we know it* [thought f]
*freely inspired by REM's "It's the end of the world as we know it" Branding makes life easier for people. Once you've been to Leon in...