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Campaigns are useless [thought h]

In our business marcom campaigns are still quite hot. Lots of people are working on what Mark Ritson calls "mimimimimi" in this...

Out-trust (don't outsmart) [thought g]

Geek is the new cool, being smart, especially when it comes to tech is very sexy. When WebSummit started in 2009 it was full of geeks...

It's the end of the branding as we know it* [thought f]

*freely inspired by REM's "It's the end of the world as we know it" Branding makes life easier for people. Once you've been to Leon in...

Start understanding data (stop scrooging it) [thought e]

Oh how we looove to collect data; like chipmunks and their nuts: small data, big data, sales data, meta data, consumer data, media data....

With great tech comes great responsibility [thought d]

Many companies, big and small are bringing tech innovation that make our life easier. Amazon Go, Albert Heijn, but even more advanced...

Silo thinking is dead. Long live silo's. [thought c]

The world is no longer working in silo’s. When I say silo I mean "isolated (one system, process, department, etc.) from others" We even...

It's the Story Stupid (not the data) [thought b]

Everyone talks about tech and data being the most important things right now, whether it is in marketing or startups, that is the main...

Beta Rules! [thought a]

We've already said it: the age of the big reveal is over (tadaa). Especially when it comes to today’s tech world. And the good thing is:...

It's just people, people [thought 19]

In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.

Focus on the Story [thought 18]

It’s easy to think that digital is all about the touchpoints. But it’s the story that makes your content shine.

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