Everyone is your audience [thought 7]
Your brand is a series of individual conversations with everyone, not only your target audience.
Your audience is one person [thought 6]
“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place,...
Forget the sauce [thought 5]
Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br