It's the Story Stupid (not the data) [thought b]

Everyone talks about tech and data being the most important things right now, whether it is in marketing or startups, that is the main focal point.

We would argue data is nothing in itself.

They are only something once the information is interpreted, once the story is pulled out of it.

So stop talking about data and starting understanding what the data is trying to tell you, are there trends? Are there exceptions?

Start digging and get the story out of the data, because without it it's nothing. It’s just a $h*& load of numbers, words, excel sheet waste.

The real gold of the likes of Google, Amazon and even Netflix is not the data they are getting from consumer surfing, shopping or viewing behavior, but the knowledge that data is giving them: that’s the real Story.

[NOFILTER] works with brands and companies to show their true character. We have an unfiltered view on marketing in this day and age.

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