januari - 2019

Out-trust (don't outsmart) [thought g]

Geek is the new cool, being smart, especially when it comes to tech is very sexy. When WebSummit started in 2009 it was full of geeks...

It's the end of the branding as we know it* [thought f]

*freely inspired by REM's "It's the end of the world as we know it" Branding makes life easier for people. Once you've been to Leon in...

Start understanding data (stop scrooging it) [thought e]

Oh how we looove to collect data; like chipmunks and their nuts: small data, big data, sales data, meta data, consumer data, media data....

With great tech comes great responsibility [thought d]

Many companies, big and small are bringing tech innovation that make our life easier. Amazon Go, Albert Heijn, but even more advanced...

Silo thinking is dead. Long live silo's. [thought c]

The world is no longer working in silo’s. When I say silo I mean "isolated (one system, process, department, etc.) from others" We even...

Campaigns are useless [thought h]

Out-trust (don't outsmart) [thought g]

It's the end of the branding as we know it* [thought f]

Start understanding data (stop scrooging it) [thought e]

With great tech comes great responsibility [thought d]

Silo thinking is dead. Long live silo's. [thought c]

It's the Story Stupid (not the data) [thought b]

Beta Rules! [thought a]

It's just people, people [thought 19]

Focus on the Story [thought 18]