Geek is the new cool, being smart, especially when it comes to tech is very sexy. When WebSummit started in 2009 it was full of geeks only, nowadays it's full of people who want to be with techies, sit with the smart (and therefore cool) guys. However in the past years a more realistic view on what tech can do has arisen. Like with everything, there are both up- and downsides when it comes to tech. Outsmarting people can become tricking people into something. It's a thin line

*freely inspired by REM's "It's the end of the world as we know it" Branding makes life easier for people. Once you've been to Leon in London, you know what to expect in the one at Schiphol Amsterdam Airport. Branding can be done through logo's (Under Armours U and A combination), a font (Grolsch' classic G in the brand name) design (the Coke bottle of course being one of the most epic of them) coloring (like the classic Hudson's Bay point blanket with its four characteristic

Oh how we looove to collect data; like chipmunks and their nuts: small data, big data, sales data, meta data, consumer data, media data. Some people even brag about how much data they have or have access to. Really understanding data... not so much. While when we really dive into data, truly try to understand it and discuss it thoroughly with others we get great insights, the best ideas and the data starts to be alive. So, stop being data scrooges. Jump in the data and start

Many companies, big and small are bringing tech innovation that make our life easier. Amazon Go, Albert Heijn, but even more advanced Alibaba's HEMA chain is going further and further with cashless, cashier-less shopping. And of course in home the assistance through Alexa, Siri, Google Home will become more and more part of our life. All these elements promise to make our life faster, easier, causing less hassle. However life is not only about making it easier, more comfortab

The world is no longer working in silo’s. When I say silo I mean "isolated (one system, process, department, etc.) from others" We even wrote this ourselves: "In the healthcare industry for example – where there were once closed silos of health care providers, pharmaceutical companies, tech and research companies, patients groups, hospitals and doctors – now there are collaborations between many of these parties – for the greater good of patients and society (better and more