
![Be unplanned [thought 14]](https://static.wixstatic.com/media/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.jpg)
Be unplanned [thought 14]
It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...

![Don't hide [thought 13]](https://static.wixstatic.com/media/801219_93848753d6db4d6eb26e56197052d2de~mv2.jpg/v1/fill/w_682,h_524,fp_0.50_0.50,q_90,enc_auto/801219_93848753d6db4d6eb26e56197052d2de~mv2.jpg)
Don't hide [thought 13]
I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.