![Be unplanned [thought 14]](https://static.wixstatic.com/media/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.jpg/v1/fill/w_375,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.webp)
![Be unplanned [thought 14]](https://static.wixstatic.com/media/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.webp)
Be unplanned [thought 14]
It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...
![Don't hide [thought 13]](https://static.wixstatic.com/media/801219_93848753d6db4d6eb26e56197052d2de~mv2.jpg/v1/fill/w_325,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_93848753d6db4d6eb26e56197052d2de~mv2.webp)
![Don't hide [thought 13]](https://static.wixstatic.com/media/801219_93848753d6db4d6eb26e56197052d2de~mv2.jpg/v1/fill/w_682,h_524,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_93848753d6db4d6eb26e56197052d2de~mv2.webp)
Don't hide [thought 13]
I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.
![Campaigns are useless [thought h]](https://static.wixstatic.com/media/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.webp)
![Campaigns are useless [thought h]](https://static.wixstatic.com/media/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.webp)
![Out-trust (don't outsmart) [thought g]](https://static.wixstatic.com/media/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.webp)
![Out-trust (don't outsmart) [thought g]](https://static.wixstatic.com/media/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.webp)
![It's the end of the branding as we know it* [thought f]](https://static.wixstatic.com/media/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.webp)
![It's the end of the branding as we know it* [thought f]](https://static.wixstatic.com/media/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.webp)
![Start understanding data (stop scrooging it) [thought e]](https://static.wixstatic.com/media/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.webp)
![Start understanding data (stop scrooging it) [thought e]](https://static.wixstatic.com/media/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.webp)
![With great tech comes great responsibility [thought d]](https://static.wixstatic.com/media/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.webp)
![With great tech comes great responsibility [thought d]](https://static.wixstatic.com/media/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.webp)
![Silo thinking is dead. Long live silo's. [thought c]](https://static.wixstatic.com/media/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg/v1/fill/w_452,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.webp)
![Silo thinking is dead. Long live silo's. [thought c]](https://static.wixstatic.com/media/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg/v1/fill/w_38,h_21,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.webp)
![It's the Story Stupid (not the data) [thought b]](https://static.wixstatic.com/media/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.webp)
![It's the Story Stupid (not the data) [thought b]](https://static.wixstatic.com/media/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.webp)
![Beta Rules! [thought a]](https://static.wixstatic.com/media/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg/v1/fill/w_452,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.webp)
![Beta Rules! [thought a]](https://static.wixstatic.com/media/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg/v1/fill/w_38,h_21,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.webp)
![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.webp)
![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.webp)
![Focus on the Story [thought 18]](https://static.wixstatic.com/media/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg/v1/fill/w_380,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.webp)
![Focus on the Story [thought 18]](https://static.wixstatic.com/media/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg/v1/fill/w_38,h_25,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.webp)