
![An uneven flow [thought 16]](https://static.wixstatic.com/media/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_f04d873020d1454a94b1a121b7e3da85~mv2_d_6720_4480_s_4_2.jpg)
An uneven flow [thought 16]
In a perfect world, your brand and your consumers would be in a perfect loop of flowing communication. The reality is a bit different.

![Be unplanned [thought 14]](https://static.wixstatic.com/media/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.jpg/v1/fill/w_682,h_455,fp_0.50_0.50,q_90,enc_auto/801219_20583c0b22ee414eaaaa97e9b7ee6462~mv2_d_5000_3333_s_4_2.jpg)
Be unplanned [thought 14]
It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...