Campaigns are useless [thought h]

Out-trust (don't outsmart) [thought g]

It's the end of the branding as we know it* [thought f]

Start understanding data (stop scrooging it) [thought e]

With great tech comes great responsibility [thought d]

Silo thinking is dead. Long live silo's. [thought c]

It's the Story Stupid (not the data) [thought b]

Beta Rules! [thought a]

It's just people, people [thought 19]

Focus on the Story [thought 18]