Everyone is your audience [thought 7]
Campaigns are useless [thought h]
Out-trust (don't outsmart) [thought g]
It's the end of the branding as we know it* [thought f]
Start understanding data (stop scrooging it) [thought e]
With great tech comes great responsibility [thought d]
Silo thinking is dead. Long live silo's. [thought c]
It's the Story Stupid (not the data) [thought b]
Beta Rules! [thought a]
It's just people, people [thought 19]
Focus on the Story [thought 18]