Focus on the Story [thought 18]
It’s easy to think that digital is all about the touchpoints. But it’s the story that makes your content shine.
Be unplanned [thought 14]
It’s all too tempting to plan everything and control every communication. But brand conversations won’t always be planned. Be prepared to...
Don't hide [thought 13]
I worked at an international FMCG company once where there was no phone number on the packaging. Deliberately.